Our Story


Environmental and Social Impact

To give back to our local community O3 Apparel has decided to give 10% of our profits to the Gumbo Limbo Nature Center. Gumbo Limbo’s goal is to inform the public on how to be environmentally conscious and treat sick and dying sea turtles. As a team, we had the opportunity to visit Gumbo Limbo and see their work first hand. We learned about the negative impact humans have on sea turtles and our oceans, and unfortunately witnessed the death of two hatchlings. Gumbo Limbo performs necropsies on all turtles that die in their facility and plastic has been found in 100% of the hatchlings' stomachs. This plastic takes up room in their stomachs necessary for the proper nutrients for survival. Our apparel is one step forward in getting plastic out of our oceans and eventually turtles stomachs aswell.


The Plastic Problem

Recycling and waste is a worldwide problem and is worse than we thought right here in the US. America alone generates 34.5 metric tons of waste. Since 1950, the plastic waste recycling rate has been 9% which is the equivalent of 65 garbage trucks dumping plastic into the oceans via land, rivers, and coasts. Companies that make and sell single-use plastic products claim that if their product is recycled the problem disappears, however, this is not always the case. Plastics can take up to one thousand years to decompose, and within that time, the plastic may separate into many smaller pieces. Therefore, plastic is everywhere with no place to go. The US is the number one exporter of plastic scrap and virgin plastic production is slated to increase by 33%-36% in the U.S. by 2025. 


Supply Chain

  • Each shirt consists of 8 plastic bottles, which are shredded into flakes, turned into pellets, extruded to yarn, and finally cut and sewn into clothing. 
  • All apparel is made from 100% recycled materials, 50% post-consumer plastic and 50% upcycled cotton.
  • Within the last decade, our distributor has managed to save 1.4 billion gallons of water, reduce 8.4 million pounds of CO2 emissions, 20.3 million kWh of energy, and remove 5.4 million plastic bottles from landfills.